Laura Fox

Experienced Digital Project Manager

My Wheelhouse

Experience wearing multiple professional hats, Project Manager, Content design/creator, and communications specialist. I am a creative, proactive, strategic person, striving to make meaningful connections that strengthen brand voices. Passionate Mental Health advocate, constantly looking for ways to make the world a better place for myself and my community.

Content Creation

  • Adobe Creative Suite [8 years]
  • Photography [10 years]
  • Video [4 years]
  • Photo editing [8 years]
  • Live Streaming [3 years]
  • Blogging [3 years]
  • Email creation [4 years]
  • Social Content Calendar [4 years]
  • Canva [3 years]
  • WordPress dev [7 years]
  • HTML, CSS, JS, PHP [3 years]

Data & Analytics

  • Google Analytics [6 years]
  • Power BI [1 year]
  • Excel Pivot Tables [2 years]
  • WP plugins [4 years]

Brand Management

  • Grant Writing [2 years]
  • SOW creation [4 years]
  • Budget Planning [3 years]
  • Market Research [2 years]
  • Competitor Analysis [3 years]
  • Quarterly Finance Reporting [3 years]
  • Brand Guideline management [2 years]
  • Vendor management [4 years]
  • Trade Show/Event marketing [3 years]
  • Survey management [2 years]

Project Management

  • Microsoft Suite [12 years]
  • CMS programs: WordPress, Sitecore, Magento [10 years]
  • Email and Web channel automation: MailChimp, Emarsys, Hubspot [5 years]
  • Project Tracking: Jira, Trello, Teams, Asana, Click Up, Basecamp [8 years]
  • Google Suite [5 years]

Social Media

  • Facebook/Meta for business [6 years]
  • Instagram/Meta for business [5 years]
  • Linked In [3 years]
  • Twitter [7 years]
  • TikTok [1 year]

My Dream Role

  • Be proud to wear my creative hat. (photography! video! design!)
  • Connect with interesting people. (Collaborate with a team in a respectful and fun environment)
  • Learn new things! (Be challenged, but also supported)
  • Move the needle (Be a part of a growing company that isn’t afraid of innovation)
  • Allows me to stay home with my fur family (remote or hybrid)
  • Take golf trips with my family and then visit the chiropractor (vacation time & benefits plan)

Recent work

Ren’s Pets Depot

Managed the email (700K subscriber) and web channel marketing with Emarsys. Created 3 emails per week, loyalty program, and lifecycle marketing plan.

Third Age Learning

WordPress development of 3ALB website (converted from HTML site) complete with e-commerce. Pivoted from in-person program to online e-learning functionality.

Ryerson United Church

Managed email list, all social media channels, and set-up and managed live streaming. Implemented online donation software and online meeting platform.